A four-part series that debuted on June 27 on ESPN+. It follows four Athletes Unlimited Lacrosse rookies from the inaugural season as they competed as professionals for the first time, experiencing challenges and lessons learned during their rookie season.
The series focused on Britt Brown, Mira Shane, Ella Simkins and Izzy McMahon. The episodes chronicle how lacrosse has shaped their lives, performances on the field week-to-week, leadership and team-building challenges faced, and their efforts to diversify lacrosse and bring the sport to new audiences.
Preview for Season 2
Road to the U.S. Open Championship
The Road to the U.S. Open is a collaborative, multi-media campaign created and designed by my colleague, Maddy Hite, and myself.
The Goal: Create a new and innovative campaign that would bring more awareness and attention to 4 of our Amateur Championships. The style guide and graphics templates were all created by myself and were paired with on-site signage, as well as video coverage of each event.